Using Your Business Name

The first choice for any domain name would be your business’ name. This ensures that your customers will remember your website’s address. You can’t expect your potential customers to remember a phrase that just relates to your business.

Choosing Choice Keywords

Including specific keywords in your website’s address will help your rankings in popular search engines such as Google or Yahoo. It is best to choose a keyword that you think your potential customers will use to search for your business. A search engine optimization (SEO) professional such as Cost Effective Design can assist you in choosing your keyword(s). These type of domain names are used in instances where the client does not want to use the business name because it is either already registered by another company, or the company name is simply too long. Any company that is serious about generating traffic through search engines should acquire a domain name with a keyword in addition to your business name.

.